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SDG Awards. United Nations & ESTRATEGHAZ application

Actualizado: 22 may 2023


"Closing the Knowledge Gap: Empowering Mexican Entrepreneurs to Change the World"


Imagine transforming the energy of synapses and converting it into investments to combat climate change.


There are 7.5 million Mexicans dedicated to commerce, earning an average of $300 Euros per month or $3,600 Euros per year. However, they pursue their goals with only 14.5% of the knowledge needed, leaving an 85.5% knowledge gap.


How can we make changes in the world if we barely know how to do our jobs?


We have an opportunity to improve the economy for Mexicans, businesses, and make positive changes in the world. Learning from our work and changing the world should be a competitive and fun game. It's the game that pays you for changing the world. By playing and completing challenges, teams, suppliers, business partners, and/or customers can earn rewards (coins) for learning about your brand and making positive changes in the world.


The goal of the game is to earn the most coins in each challenge, which can be exchanged for incentives and motivators. These coins also help capture greenhouse gases that heat up the planet (GreenHouse Gases , CO2) and serve to combat climate change. Each coin supports environmentally and socially regenerative projects aligned with the United Nations Sustainable Development Goals.


That's why we're working on:

• Closing the 85% knowledge gap to strengthen the economy

• Helping to reduce GreenHouse Gases and offset more CO2 with each "Carbon Neutral" challenge

• Developing the game to make it free and accessible to all companies

• Adding more individuals to the SDGs 2030 objectives


Each "Mi BILLETE" profile (Wallet for money and tokens ReFi Finance Regenerative) includes:

• Registration of personal records with a commitment to the SDGs, representing the purpose of changing one's world

• Registration of historical participation with companies, through coins and the equivalence in CO2 compensation

• Registration and saving of "cash back" obtained by purchasing products from companies working towards SDGs (this process is currently manual, but we're working on automation).


Thanks to our clients, we have achieved:

• 700 unique users with "Mi BILLETE" account profiles in the game

• Impacts on SDGs

• More than 4,000 CO2 coins created in 4 effective months

• 5 Tons of CO2 equivalent carbon offsets in 2022

• $350 Euros in savings/cash back in "Mi BILLETE" account profiles

• 6 clients with a total budget of $14,000 Euros

• $650 Euros in accumulated prize money for users.

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